Resisting Change Can Be the Death of Small Medical Practice Success
The healthcare industry is in a constant state of change, and for many good reasons. Small medical practices are faced with new patient expectations. Not meeting those expectations could hinder your medical practice success.
Other medical practices are making improvements including reducing wait times, providing telemedicine, improving patient follow-up, improving medical billing with professional services, better organization with EHR systems and more.
With a small medical practice, there can be barriers to your medical practice success including a staff that is resistant to change, lack of motivation from practice members and power struggles. Challenges outside of your organization can include competition from other medical practices, payment reform and patient participation.
Let’s dig into these challenges and see if we can remove barriers to your medical practice success.
A Staff That Hates Change
Many people are resistant to change. However, in a small medical office, a collaborative staff is necessary. Some reasons your staff may feel resistant to making changes include:
Fear of what they don’t know – this is common when people don’t understand how changes will affect their day-to-day work.
Fear of losing their jobs – some changes may be viewed as threatening their jobs. For example, you may decide to outsource medical billing to improve billing practices and get paid faster. If you previously had an employee responsible for this in-house, the fear is that they will lose their job.
Lack of buy-in or trust – if other practice managers aren’t on board with your ideas, they will be less likely to implement them.
Lack of Buy-In from All Practice Members
Your medical practice members need to buy into your ideas for change in order for them to be implemented and put into practice.
Some people are motivated intrinsically. They are motivated by internal factors like achievement, recognition, enjoyment or sense of fulfillment. Others are extrinsically motivated and are motivated by external factors. These people are motivated by giving or withholding rewards or threat of punishment. Extrinsic motivators can include money, public praise, job security, benefits or disciplinary action.
If you have practice members who aren’t participating in your changes, you will need to determine what their motivating factors are.
Some small medical practices suffer from power struggles. There are members who prioritize savings and then there are others who prioritize quality of care. Unfortunately, with current payment models, it’s very difficult to achieve both quality of care and financial sustainability. It’s a constant struggle, that likely won’t be solved until payment models change.
Medical Practice Competition
Many small medical practices are merging to build multi-specialized physician practices. Therefore, independent medical practices have the challenge of being solely responsible for costs like upgrading equipment, new software and infrastructure.
Larger medical practices are in a better position to implement these changes and HIPPA requirements creating unfair competition.
If your medical practice is being hindered by lack of bandwidth or poor medical billing practices, we can help. At Parasol Medical Billing, we can help with all your medical billing needs and help you increase revenue for your practice.